Various Forms of Marketing Communication - Free Essay Example

Sample details Pages: 8 Words: 2323 Downloads: 9 Date added: 2017/06/26 Category Marketing Essay Type Research paper Did you like this example? INTRODUCTION The marketing concept is all about achieving corporate goals by meeting and exceeding customer needs better than the competition. The way to do this is for companies to consider what value they are proposing to offer to their customers and once this decision is made, decide how to communicate this message to their customers/marketplace (Fahy Jobber, 2012). It is considered that there are 3 main elements to the marketing communication mix: tools, media and messages (Baines Fill, 2014). Don’t waste time! Our writers will create an original "Various Forms of Marketing Communication" essay for you Create order This essay is concerned with the outline and critique of the first two of these, tools and media. TOOLS The range of techniques or tools for communication is called the promotional mix: advertising, sales promotion, public relations, personal selling, direct marketing and online promotion (Jobber Ellis-Chadwick, 2013). Whilst marketing as a subject places a lot of emphasis on the promotional mix, research looking at the influence of promotional mix on the sales turnover of an organisation faced with strong competitors indicated that promotional mix only influenced sales by 25% of the change And other factors such as the product itself, pricing and distribution accounted for the larger 75% (Sunday Bayode, 2011). Advertising A paid form of non-personal communication about an organisation and its products (Dibb, et al., 2012, p. 495). Advertising is generally a mass marketing communication technique as its non -personalised message means that it can be aimed at a wide audience. Its key characteristics are that it can help build awareness because it can reach a wide audience. Also, depending upon the media used to advertise, it can create a strong brand position and it can support the sales effort because it raises awareness. However, by its very nature it is impersonal and as such cannot answer specific questions. Further to this, it has limited ability to close a sale as this normally requires an additional interaction over and above the ad itself. There are strong and weak theories of advertising (Baines Fill, 2014). The strong theory assumes that advertising can increase sales for a brand and for a product within that brand, and the weak theory assumes that consumers are driven by habit rather than exposure to advertising communications. Clearly these are two extremes and the reality is that the effectiveness or otherwise of advertising lies somewhere along the scale and is influenced by other factors apart from simply brand or habit. In marketing, it is considered that advertising decisions are those that are most affected by cultural differences and as such it can be extremely challenging to get the right blend of advertising and sales promotion effort (Ghauri Cateora, 2014). Sponsorship and celebrity endorsements are also forms of advertising. Growing interest in celebrities today has led to an increasing use of celebrities in brand and product advertising. Some target markets look to identify closely with their celebrity idols and as such many companies believe that celebrities are particularly useful for targeting a specific market. Evidence suggests however, that campaigns featuring celebrities are not necessarily any more successful than those which use som e other form of creativity to capture a consumer but that the use of celebrities can have an impact on brand and reputation based on their own behaviours (Pringle, 2004), so whilst some research suggests that they do not create as much value as might be thought, other research certainly points to the damage that can be caused by negative publicity surrounding celebrities (Thwaites, et al., 2012). Sales Promotions Sales promotions offer incentives such as competitions and special offers to consumers to try to stimulate a purchase (Fahy Jobber, 2012). These can provide a quick boost to sales but the effects may only last for a short while during the promotional activity and overuse may damage brand image as it can create quality concerns or leave the consumer not believing in the value of the product. Public Relations Public relations provides the opportunity to communicate information without paying for it directly. It is considered to be highly credible because the message is coming from a third party. Depending upon where the publicity is, it can result in higher readership than advertising placements but it does mean that there is loss of control of the content (Jobber Ellis-Chadwick, 2013). In research looking at the use of public relations in FMCG businesses in the UK which traditionally utilise advertising and sales promotion using publicity rather than public relations, it was found that public relations appeared to be gaining in emphasis and expenditure in the firms interviewed for the research (Kitchen, 1993). The research however, was unclear as to the effectiveness of the increased use. Personal Selling This is oral selling directly with the purchaser (Fahy Jobber, 2012). The key characteristics of this type of communication is that it is interactive so questions can be answered and concerns addressed immediately. Because it is a verbal communication, the approach can be adapted depending upon the customer needs. This personal aspect also means that relationships can be established and as such it can have longer lasting effects in regards to follow on sales and complimentary items. Personal selling obviously lead to sales closure but it is costly and time consuming. Direct Marketing Direct marketing encompasses all the communications tools that enable a marketer to deal directly with targeted customers (Dibb, et al., 2012, p. 501). This includes direct mail, telemarketing, responsive TV, door to door and the internet. This is deemed to be the fastest growing communication tool largely as a result of the internet growth (Dibb, et al., 2012). Direct marketing communication can be personalised and its effectiveness can be easily and quickly measured. It is possible to build a relationship through contact and therefore ensure ongoing sales and it is not visible to competitors. However, it is slow and the response rates are often low and it can create annoyance and frustration in consumers if it is incorrectly targeted. Online Promotion/Digital Promotions This is the promotion of products to consumers and businesses through digital media channels (Jobber Ellis-Chadwick, 2013, p. 514). It offers the following key characteristics: ability to reach global audiences with ease, highly measurable, interactive and although not quite as quick as personal selling as it can nonetheless be very rapid and it is easy to adapt, change and react. It can however, be a significant cost to develop an appropriate website and there are security risks to consider. It is also transparent for competitors to see but most companies today however, do have a website that is a key element in their marketing efforts (Mohr, et al., 2010). MEDIA There are a number of classes of media including broadcast which encompasses television and radio, print which is the press and magazines and digital such as the internet. There are other classes such as out-of-home, in-store and other such as cinema and exhibitions but these other classes are secondary in nature as they are more limited in the audience they reach or are able to target (Baines Fill, 2014). Broadcast Television and radio offer the opportunity to reach mass audiences. It is often considered to be expensive but due to the large mass that can be reached it is a relatively low cost and given that it is visual and/or sound based the communications can be effectively brought to life in order to convey the marketing message. Both television and radio can tell stories and appeal to emotions which is more difficult to do with print based media. Broadcast television can demonstrate the product in use but once advertised it cannot be referred to again by the consumer unlike print which can be kept. There are increasing threats to the effectiveness of television advertising today as people are able to use their recording technologies to avoid watching ads. At the same time improvements in digital technologies mean that costs are falling and so even television broadcast can begin to be tailored to smaller audiences who can be targeted by geographical area or special interest groups (Jobb er Ellis-Chadwick, 2013). There are clear signs that television networks are beginning to pay more attention to the viewer complaints about the extent of advertising with many networks such as CBS, Fox, MTV and cable TV in general now showing either lower minutes per hour in ads or the growth in minutes per hour slowing down. This will increase the cost of advertising as there will be less time and space available but it may improve the effectiveness of the ads as the reduced volume may allow consumers to consider those that they do see more thoroughly (Wall Street Journal, 2007). Radio broadcast is clearly sound limited but as such is most effective in communicating factual information and it can be targeted by paying for advertising at specific times of the day. Furthermore, its effectiveness has increased with digital technology which can now allow listeners to view some limited information in their digital displays while the ad is running. Print Print consists largely of newspapers and magazines and is considered to be effective at delivering messages to target audiences (Baines Fill, 2014). Pictures can help show off a product or demonstrate its use as well as words to describe the product and its benefits. It does give control to the consumer in that they can determine how long they want to read the information for. Again though, this is a changing medium as the increase in tablet use means that press is now also delivered digitally allowing for some of the printed information to then be developed into full digital marketing using click through technologies (Jobber Ellis-Chadwick, 2013). Digital Digital media includes the internet, online marketing, wireless, mobile and interactive television. Digital media allows the opportunity for a two way communication. It allows a business to gain feedback and interact with the customer. Digital interactions are high speed, low cost and usually have great clarity. Because space and time in other media channels such as television or print are limited, cost can increase as demand for the space and time increases but space is unlimited on the internet and as such costs per contact with customers actually falls as more and more customers are reached. Within each type of media, the decision on which tool to utilise still needs to be determined. Advertising can clearly use all 3 but they each offer different advantages and disadvantages from a marketing perspective. Digital is relatively cheap compared to broadcast and print as well as being more flexible in that it is easier to update quickly to respond to changes. Internet adverts can also incorporate games and entertainment which is more difficult with regular broadcast and not possible with print. Because internet adverts can be interactive they can also be more personalised and they can be location based. They can advertise something by accessing the location of consumers and targeting them very specifically. Many companies already do this by pinging to mobile phones in the area that the customer is in. The biggest setback to internet advertising is that consumers can view them as intrusive. Pop-ups suffer more consumer complaints than other types of advertising, internet or other (Baines Fill, 2014). Furthermore, research comparing old and new media channels in respect of their attributes and to determine effectiveness found that the traditional broadcast and print channels were still perceived by consumers, including younger consumers, as more reliable and trustworthy in their messaging (Danaher Rossiter, 2011). Further research supports that by Dan aher Rossiter referred to above, in concluding that the most effective advertising channels are the traditional media of television and direct mail and that although these are still the most expensive, the expense appeared to be worthwhile. Radio was found to be consistently effective whereas online display ads were consistently ineffective (Danaher Dagger, 2013). CONCLUSION This is a rapidly changing environment for businesses and their consumers. Some believe that successful companies will engage customers through omnichannel retailing: a mashup of digital and physical experiences (Rigby, 2011). The world today is an offers a wide range of easily accessible information for consumers and businesses and it is easy to imagine how ideas and interactions can lead to greater success for businesses if they can find the right balance to address the consumers and deliver to their expectations. Each marketing tool and media channel has advantages and disadvantages and the reality is that effective marketing should look to an appropriate combination of the promotional mix delivered via a range of media to ensure that it makes the right offer to consumers using the most effective method to deliver its message. References Baines, P. Fill, C., 2014. Marketing. 3rd ed. Oxford: Oxford University Press. Danaher, P. J. Dagger, T. S., 2013. Comparing the Relative Effectiveness of Advertising Channels. Journal of Marketing Research, 50(4), pp. 517-534. Danaher, P. J. Rossiter, J. R., 2011. Comparing perceptions of marketing communication channels. European Journal of Marketing, 45(1/2), pp. 6-42. Dibb, S., Simkin, L., Pride, W. M. Ferrell, O. C., 2012. Marketing: Concepts Strategies. 6th ed. Andover: Cengage Learning EMEA. Fahy, J. Jobber, D., 2012. Foundations of Marketing. 4th ed. Maidenhead: McGraw-Hill Education. Ghauri, P. N. Cateora, P., 2014. International Marketing. 4th ed. Maidenhead: McGraw-Hill Education. Jobber, D. Ellis-Chadwick, F., 2013. Principles and Practice of Marketing. 7th ed. Maidenhead: McGraw-Hill Education. Kitchen, P. J., 1993. Public Relations: A Rationale for Its Development and Usage within UK Fast-moving Consumer Goods Firms. European Journal of Ma rketing, 27(7), pp. 53-75. Mohr, J., Sengupta, S. Slater, S., 2010. Marketing of High-Technology Products and Innovations. 3rd ed. New Jersey: Prentice Hall. Pringle, H., 2004. Celebrity Sells. 1st ed. Chichester: Wiley. Rigby, D., 2011. The Future of Shopping. Harvard Business Review, 89(12), pp. 64-75. Sunday, A. Bayode, B., 2011. Strategic Influence of Promotional Mix on Organisation Sale Turnover in the Face of Strong Competitors. Management Marketing Craiova, Issue 1, pp. 67-76. Thwaites, D., Lowe, B., Monkhouse, L. L. Barnes, B. R., 2012. The Impact of Negative Publicity on Celebrity Ad Endorsements. Psychology Marketing, 29(9), pp. 663-673. Wall Street Journal, 2007. Marketing Media. Wall Street Journal (eastern Edition), p. B.2.

The Negative Effects Of Helicopter Parenting - 800 Words

â€Å"Okay class we are going to start art today by drawing a picture of you and your family!† said the teacher to a group of second graders. A few minutes later she goes around the room to check on the kids work, â€Å"Jimmy why are you drawing a helicopter? You are supposed to be drawing your family.† Jimmy replies, â€Å"This is my family. The helicopter is my parents.† According to Chrystyna D. Kouros, the Assistant Professor of the Department of Psychology at Southern Methodist University, â€Å"Helicopter parenting is a pattern of parenting that includes high levels of warmth and support, but also high levels of control and low autonomy.† Helicopter parenting is a becoming a highly used form of parenting because parents want to be fully involved in the†¦show more content†¦These parents tend to have a considerable social media following whether that be through a blog or Instagram. Schools can use this to their advantage by having these paren ts talk about upcoming fundraisers, impending change that needs to be made, and how they think highly about the school. They can also channel the influence that these parents have in the society. When something needs to be done, whether it be getting a referendum passes or proposing changes to the school board these are the parents you call on to back you because they tend to have a strong influence in the community. This is such a great use for helicopter parents, but what about the effects on children? OBJECTION TO ARGUMENT: Though helicopter parenting has a positive effect on schools it has a negative effect on the children of these parents. According to a study done by Kouros, â€Å"A sample of 118 undergraduate students completed measures of parenting and mental health and well-being. The results showed that higher levels of helicopter parenting predicted lower levels of well-being for females, whereas higher levels of autonomy support predicted lower levels of dysphoria symptoms and social anxiety among males.† This study proves that there is a correlation to the well-being of a child and the parenting type that the parent chooses. Thought the study does not fully support my thesis, it does show parenting styles have a greater effect on females. This is due to the fact that females are more vulnerableShow MoreRelatedHelicopter Parenting Is A Metaphor1014 Words   |  5 PagesHelicopter parenting is a metaphor that describes a style of parenting where parents act as helicopters hovering or sha dowing over their children. The term coined by pop culture as â€Å"helicopter† or â€Å"hovering† parenting for the parenting style that typically contains some type of control or involvement in a child’s life (Padilla-Walker and Nelson, 2012: 1178). Helicopter Parents are the types of parents who pay tremendous attention to their children’s experiences and life problems. Parents tend toRead MoreThe Effects Of Helicopter Parenting On Young Adults Who Are Entering College For The First Time932 Words   |  4 Pages Helicopter parenting is the over use or excessive use of parental guidance thought to generate a slower progression of emotional maturity and physical wellbeing in young adults. The methods used in this review include examining previous literature and current studies on this issue of helicopter parenting. The purpose of this review is to establish the measure of autonomy and mental wellbeing in young adults who are entering college for the first time. This literary review looks at the long termRead MoreThe Effect Of Helicopter Parenting1368 Words   |  6 PagesHelicopter parenting is a form of upbringing where a parent is more likely to help their child with all of their problems. It is not uncommon for these parents to pay their child’s bills and continue doing their laundry among other things when they’ve reached their secondary education (e.g. College, University). (Meno) This type of parent doesn’t necessarily control everything the child does, but they protect them from any possible loss or failure in attempt to help them succeed. Though many haveRead MoreParental Behavior : Helicopter Parenting1069 Words   |  5 PagesThe term â€Å"helicopter parenting† comes from the parenting style of overparenting. This particular type of parental behavior gives the title to parents who have a tendency to â€Å"hover† over their children in order to protect them from failures, disappointments, harm , and faults. Although these type of parents mean well and think that it’s natural defensive instincts and all out of love, by always watching your children’s lives closely and hovering over them it actually affects them when they enter adulthoodRead MoreParenting Styles : An Effective Method Of Parenting1597 Words   |  7 PagesParenting Styles In today’s society, many parenting methods make their way to the forefront of parenting styles. Among these methods includes tiger parenting, Western parenting, and helicopter parenting. All of these methods are commonly used, even though some of the techniques used may be seen as extreme. There is controversy over which parenting style is the most effective, or which results in the most successful children. As many people believe, helicopter parenting is an extremely effectiveRead MoreParenting Styles And The Parenting Style Essay1594 Words   |  7 PagesIntroduction Parenting style used by caregivers plays an important role in the child’s development and learning, specifically social emotional learning. Parents play a big role in their child’s academic achievement, especially depending on the parenting style use. The parenting style where the parents are involved and monitor their children is related to academic achievement and educational accomplishment (Spera, 2005). Parenting styles comprise of two dimensions, demandingness and responsivenessRead MoreKids Of Helicopter Parents Are Sputtering Out1502 Words   |  7 PagesDear Ms. Lythcott-Haims, While I was reading your article, â€Å"Kids of Helicopter Parents Are Sputtering Out† I was given a glimpse of how stressful it must be for students who have helicopter parents. Being what you would call a ‘free ranger’ myself, I had no problems with parental interference when it came to my studies. In this letter to you I will strive to point out the strongest and weakest parts of your article. You are able to use pathos, ethos and logos in several different ways to get yourRead MoreLanding the Helicopter of Hovering Moms Essay1401 Words   |  6 Pagesother aspects of parenting, the results do not always match the intentions. Overprotective parents generally want to protect their children from harm, hurt, pain, failure, unhappiness, bad experiences, rejection, and disappointment (Lindsey 1). However, parents must realize that overprotective parenting has certain side effects. Parents believe that they are doing a favor for their children by keeping them safe without realizing that this parenting style can have severe effects on children such asRead MoreDisadvantages of Helicopter Parenting Essay example1073 Words   |  5 Pages Helicopter Parenting How does a person grow up to be who they are? Most people say it is determined by the way their parents raise them. The parents that hover close and the parents that give their children space will have children with complete opposite characteristics. Parents that hover close are referred to as â€Å"Helicopter Parents,† and children that are given a lot of space are called â€Å"Free- Range Kids† (Rutherford). Although these styles of parenting are vastly different, both kindsRead More Types of Parents and the Type of Parent I Am Essay1221 Words   |  5 Pagesthe world today. The types of parents could be classified in many different categories. I believe there are three types of parents today: the Consultants, the Helicopters, and the Drill Sergeants. In this essay, I will discuss and explain each of these types of parents. I will also discuss the type of parent I believe I am, and how my parenting style may affect my children in the future. The Consultant Parents is a loving and logical parent that provides guidance and consultant services for children

Psy 240 Appendix C Free Essays

There are four stages of sleep, stage 1 occurs when the person decides it’s time to fall asleep. Initially in stage 1 alpha waves start waxing and waning bursts of 8-12 Hz’s EEG. This is when we are alert at our wake fullness. We will write a custom essay sample on Psy 240 Appendix C or any similar topic only for you Order Now Stage one sleep RRG is low voltage but high frequency signal. As the stages progress into stage 2 there’s a gradual increase in EEG voltage and decrease in EEG frequency. Stage 2 has a higher amplitude and lower frequency and also has two wave forms, k complexes and sleep spindles. Stage 3 is Delta waves, which are the largest and slowest EEG waves. Stage 4 is essentially the predominance of delta waves. Throughout the night the body goes through these 4 stages numerous times. It is a continuous cycle until the body fully awakes. Stage one is also the REM sleep stage and is where a person dreams. There are five common belies of dreams the first being, that external stimuli can become incorporated into dreams. Second, dreams last only an instant. Third, some people claim that they do not dream. Fourth, penile erections are assumed to be related to sexual dreams. And lastly, sleepwalking and sleep talking occur only when dreaming. There are two theories related to dreams, the first being Freud’s theory. He believes that dreams are triggered by unacceptable repressed wishes, often of a sexual nature. The second is activation synthesis theory of Hobson’s, he believed that during REM sleep many brain stem circuits become active and bombard the cerebral cortex with neural signals. He believes that a dream is the cerebral cortex’s way of taking all the random thoughts and making sense of them all. I agree with Hobson, I believe that all the random events throughout the day put together the dream. Freud’s theory does not seem legitimate to me because not everyone has negative or unacceptable wishes nor is every dream a sexual. More often than not my dreams comprise of random and often times very confusing acts. Thus is the reason why I agree with Hobson. How to cite Psy 240 Appendix C, Essay examples

A Summary Of The Book Of Ruth free essay sample

Essay, Research Paper A Summary of the Book of Ruth By Sharon C. Martinez The book of Ruth is found in the Old Testament of the Bible, it is one of the five coils. It takes topographic point in a clip of Judaic history when the Judgess ruled over Israel from 1370 to 1010 BC. The narrative Tells of Naomi married woman of Elimelech of the folk of Judah. Elimelech moved his household from the Promised Land to Moab during a terrible dearth. Naomi stayed in land of Moab for 10 old ages, during this clip she lost her hubby and two boies. Naomi returned to her hometown of Bethlehem impoverished. Her Moabite girl in jurisprudence Ruth insist on following Naomi proclaiming your? people will be my people, your place my place, your God will be my God. ? Out of concern for her female parent in jurisprudence, Ruth begins to reap in the Fieldss. She happens to be reaping in the field of a affluent kinsman named Boaz. At this point Ruth is incognizant that Boaz can deliver her. Boaz has heard of Ruth? s kindness towards Naomi and treats her well telling his retainers to go forth a small grain behind and to non call on the carpet her but to handle her well. By the terminal of the harvest Naomi knows Boaz is a close Jesus kinsman and advises Ruth to seek out Boaz by dark on the threshing floor. Ruth entreats Boaz to accept duty of the following of family and to deliver the lucks of the household. Boaz agrees, but does non disgrace Ruth on the threshing floor for he knows there is a kinsman nearer so he. After dutifully asseverating that the nearer kinsman will non take duty, Boaz legitimately takes Ruth for his married woman. She bears a boy, who is given to Naomi. The kid? s name is Obed. He is to go the Grandfather of King David. Ruth was a adult female of bravery, religion, and trueness. She proves this by following her mother- in- jurisprudence into a land hostile to the Moabite people. Ruth is faithful to her female parent in jurisprudence even though she could bear no more boies. Ruth proves her trueness by non reaping in any other field and traveling to the convulsing floor of Boaz as Naomi asked her to. Scripture tells us in Deut. 23:3 that no Moabite could come in the temple of the Lord down to tenth coevals. We besides read in Bible that the Israelites were out to take a married woman from the Moabites presumptively because the Moabite people came from the incestuous relationship between Lot and his girls. The Moabite civilization was similar to that of the Hebrew and they besides shared the same linguistic communication. The state was non that far in modern clip? s apprioxamenttly 50 stat mis from Bethlehem. Harmonizing to the ( Catholic Encyclopedia Volume X ) , the Highlandss are the great majority of these districts. They form a table-land about 3000 pess above the Mediterranean, or 4300 pess above the dead sea, lifting easy from north to south, holding steep western inclines, and separated eastward from the desert by low, turn overing hills. The geology of this about trees less tableland is the same as that of the scope of western Palestine, but its clime is unquestionably colder. In the spring, its limestone hills are covered with grass and wild flowers, and parts of the tableland are now seeded with maize. In Old Testament times, Moab was an first-class grazing land ( IV male monarchs three, 4 ) and its population was much more considerable than at present twenty-four hours. At the clip that Naomi went into the land there was a period of friendly intercourse between Moab and Israel. The Moabites were polytheists. They worshipped Chamos as their national God ; they besides worshipped Asthar and Baal. Their faith is non to the full known but it is a common belief that they sacrificed worlds and did many impure rites in there worship of foreign Gods. No admiration the Lord commanded his people to maneuver clear of these heathens and there patterns. The Biblical history starts of stating us that the Judges ruled over Israel and that the land was sing a terrible dearth. Elimelech in a diminished religious status took his household to remain in the land of Moab. I have to oppugn this determination because the Bible does non state us of any others migrating out of Israel which leads me to believe that the dearth was non so terrible that he could hold survived it. Why did he non take to endure with his people in the Promised Land? Elimelech was the male parent of two boies named Mahlon and Kilion, which meant illness and ingestion. Were these names prophetic of the coming clip to the household or merely were they named that manner due to the deficiency Elimelech and Naomi were sing in the land of Bethlehem at the clip of birth? Elimelech died in the land of the Moabites I wonder if his castanetss were buried in his hometown or did they lay him to rest in a foreign state and non the Promised Land? After his decease, his boies married Moabite adult females ; one named Oprah and the other one named Ruth, offending the commandments of God. Soon after they besides died. Ten old ages subsequently Naomi impoverished, broken, and wastes, hears that the Lord is supplying for his people. She longs for the familiar milieus of place. Naomi packed her properties and headed for her fatherland, her daughters- in- jurisprudence journeyed with her all the manner she is speaking to them of the Judaic imposts. Custom by usage they traveling farther from Moab. Oprah begins to inquire if she can populate life consequently and Naomi begins to inquire if her Moabite girls in jurisprudence could manage the rigorous convents by which the Judaic people lived. Naomi bid her two daughters- in- Torahs to travel place, but they urged her to allow them go on. Naomi persisted until eventually Oprah wept and kissed her female parent in jurisprudence adieu. Ruth clung to Naomi pleading with her to non take a firm stand she return to Moab. Was Ruth so hungry to see the plants of the mighty God that she would go forth her household and state? Surely she had heard how the Lord con tinually delivered and provided for his people. Did she long to see him move on her behalf. She said to? Naomi your God shall be my God, you? re place my place and your people, my people. ? ( King James ) Naomi and Ruth arrived in Bethlehem at the clip of the Barley crop. God had provided a manner of flight even though it was non yet made field. Without nutrient or proviso and no adult male in the family to care for them, the low Ruth asked if she could reap in the Fieldss, in other words, she said I would implore for nutrient to feed us. Naomi agreed what a despairing province she had been reduced to. Ruth gleaned all twenty-four hours in the Fieldss with people she did non cognize. Not holding permission from the landholder and barely garnering a morsel, she continued till eventide. Boaz the landholder arrived and greeted his workers favourably seemingly pleased with the manner things were traveling for he blessed his workers. I can see Boaz looking over his Fieldss and detecting a immature adult female, he has non hired, and asks his chief who is this adult female reaping in my Fieldss. They explained to Boaz she is Ruth the Moabite the daughter- in- jurisprudence of Naomi. Even though Ruth has forsaken a ll for her new state, she is still looked upon as a alien and alien in their land. She is non merely a alien but besides a hapless adult female. Ruth has left all. I? thousand certain the staff of life flowed freely in the land of Moab and here no 1 will even ask for them to dinner. She has become a mendicant and she is good cognizant of her lowly province. Boaz commands his immature work forces to go forth a small grain behind for her. He approaches Ruth and speaks kindly to her biding her to non reap in another field but to remain in his Fieldss where she is safe. Ruth bows to the land at Boaz? s pess she is profoundly thankful for the kindness. She is restored in her herself that she has found kindness in the land of the life. All of the sudden she is no longer a mendicant or stealer she has permission to remain with Boaz? s misss and imbibe from their H2O. Surely she raised her voice in gratefulness to the God of Naomi who has now become her Lord God. Naomi is waiting. Evening has now come and where is Ruth. Naomi is watching for the lone individual who still loves her and attentions for her. She sees Ruth coming with about an ephah of wheat, Naomi is amazed and asks who has showed you this kindness. Cryings of joy autumn from her eyes, for she knows God has non deserted her but how, who would be so generous. Ruth where have you been reaping at Naomi asks excitedly. Ruth tells her of the yearss events. Naomi blesses the Lord for she knows that Boaz is a Redeemer Kinsman. Naomi so tells Ruth, do precisely as this adult male tells you for he is a kinsman. That dark Naomi slept good, blessing the Lord for all his kindness for he has non left her waste. At the direction of Boaz and Naomi, Ruth stays in Boaz? s Fieldss all through the barley crop reaping with his servant misss. She worked all twenty-four hours in the Fieldss and so made her manner into town to return to Naomi, conveying her the yearss work. Ruth must hold been treated really good since all knew she was closely related to Boaz. It was besides good known among the people of Bethlehem that she had forsaken all to remain with Naomi. Loyalty and fidelity where good regarded in those yearss as in our society today. As the crop was coming to a stopping point, Naomi says to Ruth, ? should I non seek to happen a place for you, where you will be good provided for? ? ( The International Inductive Study Bible 1995 ) ? Is non Boaz a close kinsman of ours? Wash and aromatize yourself, and set on your best apparels. Then travel down to the threshing floor, but do non allow him cognize that you are at that place until he has finished feeding and imbibing. When he lies down, note the topographic point and bring out his pess and lie down. He will state you what to do. ? ( The International Inductive survey Bible 1995 ) . Naomi must hold been profoundly concerned for this immature adult female who had showed her so much kindness. It was the terminal of the crop, what would go on to Ruth now? I imagine Naomi day-to-day inquiring the Lord what should be the hereafter of Ruth. As she prayed and sought the Lord he gave her wisdom and way. She was attentive and unfastened to his prima, as we should be. Naomi tel ls her girl in jurisprudence to put at the adult male? s pess and do whatever he tells you. What assurance Naomi had in hearing the Lord and the honourableness of Boaz. Certainly she had heard from God or else why would she inquire Ruth to consist her life. I wonder what the effects would hold been had Boaz behaved himself indifferently towards Ruth. Ruth had the extreme religion and trust in the advice of Naomi for so she went in unto Boaz and lay at his pess. Boaz cognizing at that place was a close kinsman so he did non disgrace Ruth but sent her away full of grain and promises. He besides blesses her for non taking to run after younger or richer work forces so he. Ruth returns place while it is still dark because, Boaz has instructed her to state no 1 that she had spent the dark desiring to protect her from talk within the town. Ruth ran thirstily place to Naomi to state her of the intelligence. What an dying clip waiting to see who would deliver her? Naomi encourages Ruth? Do non worry she says for the adult male will non rest until the affair is settled. ? ( KJV ) Boaz takes the seniors of the town and redeems Ruth harmonizing to their imposts and Torahs. He leaves no room for another to state he has dealt dishonourable with the amah or her female parent in jurisprudence. Boaz obtains the approval of the seniors and takes Ruth to be his married woman. God opens her uterus and she bares him a boy. Ruth gives the kid to Naomi to rise up as her ain. ( Matthew Henry 1952 ) beautiful articulates at that place relationship like this. ? The kid would be a sympathizer to his aged grandma refinisher of her life, and, if there should be an juncture, would hold wherewithal to be the nourisher of her old age? . ( King James Bible ) chapter 17 says? and the adult female her neighbours gave it a name stating, there is a boy born to Naomi ; and they called his name Obed? : he is the male parent of Jesse the male parent of David. We all know our savior the Lord Jesus Christ came from this line of descent. This whole history leads me to believe that the book is an illustration of Jesus? salvation of us. In a little graduated table position merely because no natural adult male could hold done what the Son of God did for us. I believe God was utilizing illustrations to take to the greatest love narrative of all time written this narrative points us to Jesus. The book of Ruth has for old ages held a particular topographic point in my bosom. I? ve frequently compared parts of my life to this narrative. I? ve tried to pattern myself after Ruth? s devotedness to the God of her female parent in jurisprudence that has become her God. When Oprah turned back to her God? s Ruth hung on tighter. She left household, land, and everything she of all time knew for this great love. This narrative means so much to me because when I was 15 I moved to Colorado with my brother, go forthing my parents and household behind. Several months subsequently I met a immature adult male who in clip would go my hubby. I was raised in a place that knew of God but non Jesus is our savior or of his work on the cross. My future mother- in- jurisprudence knew the one true life God. She devoted much clip towards assisting to happen and cognize Jesus as my Jesus, she spent hours praying with me and for me, she gave me all her cognition in the word and challenged me to trave l deeper to seek more and happen hoarded wealths of my ain. My life has been one of following after the God of my female parent in jurisprudence who has now become my God. Like Ruth I have clung to my mother- in- jurisprudence and our God. In 17 fantastic old ages of matrimony, I merely go to my hometown to see. The Lord has genuinely redeemed me. Mention Page The International Inductive Study Bible 1995 Percept Ministries Published by Harvest House Publishers Matthew Henry? s Commentary Joshua to Esther Mac Donald Publishing Company 1708 New King James Version Thomas Nelson Publishers 1979 The Catholic Encyclopedia, Volume Ten Robert Appleton Company 1911