Introdcutory for protfolio Essay Example | Topics and Well Written Essays - 500 words

Introdcutory for protfolio - Essay Example The most important tutor who had influenced my English skills a lot is the Dictionary. It helped me immensely in my first assignment. It is not only my tutor but also my best friend. Whenever I have trouble in reading, it is always there to help me in understanding word by word in the context and even translate these words to my first language. So, I can understand the meaning of the articles, which I read, more easily. Furthermore, the most significant work it has done to me is pointing out the correct words which I require in my writing. Because of it, I am able to express my viewpoints more clear and explicit with elegant sentences. When I got my second essay assignment, I was out of any idea and information to write. I had never touched the area of political cheating. I could see that the evil of despair waving to me and calling me to its dark world. Fortunately, my heroic tutor came out from its digital kingdom and slew this evil. It is called the Search Engine. It can quickly find the information I want because it had broad connections to many experts all over the world. Mr. Engine is also like a history teacher. It knows all news that happened in the past. Therefore, I was able to get the information about politicians’ cheat. In addition, when I had difficulty using the citation into my essay, it provided me with many different citation styles and taught me about how to use them. It is definitely a great tutor when I need a fast source and instant live teaching for my writing. The last tutor that facilitated me is the father of Search Engine and is called the Library. It was the one which made me competent enough to finish my myth essay. It is old and slow but it has more knowledge than its son. It can explain things in specific detail. Because of Library’s support, I learned a lot of information about myth of horoscopes. It told me about who the ancestor of horoscopes was and why it was not true. Library also has taught me that writing a

Does international law function effectively Essay

Does international law function effectively - Essay Example If we expand the definition to include nation states and simplify it somewhat we can say that any particular act can be seen as a crime if the international community defines it as such3.This is clearly the state of affairs when one examines the current state and the historical foundations of international law where crimes were said to be committed when countries broke agreements with each other, went back on treaties signed with groups of other nations, ignored international decisions or behaved in a inappropriate manner4 for a nation that wishes to be integrated into the larger global cooperative system that is currently taking place in the history of civilisation5. While this may show that international law and regulations have failed, it cab be shown that the law itself has not failed rather it is application of the law which has missed the mark completely. As a basic element of civilized living, it seems that the idea for not breaking any rules and following the law is ingrained into the members of a group simply because without respect for and agreement on certain rules, a society could completely fall under anarchy. To maintain laws, there is also the intimidation of punishment linked to breaking the laws but if a country or a ruler of a country knows that they can get away with it then it would be unlikely that they would continue to follow the law without incredible self restraint6. Even on an individual level, a society where certain powerful members or the elite play give little regard to the laws of the collective, the society can eventually get to a position where the law is utterly powerless and in many ways, this idea certainly applies to the global arena7. As there are lawgivers and lawbreakers in the global arena, there are also people and organisations responsible for keeping the law. In a city, town or country, it is relatively easy to enforce the law mainly because jurisdiction issues are not present. However, in the case of

Australian business law Essay Example | Topics and Well Written Essays - 1500 words

Australian business law - Essay Example The law of contract is perhaps one of the most important dimensions of the whole legal systems of any country. In Australia, a contract of Law, as in other countries, is concerned with the regulation of agreements, especially in relation to the exchange of goods and services for money or other considerations like goods or services. The law of contract, an important branch of Common Law, plays vital role in vesting legally enforceable rights in each party against the other party. The law of contract also states about the corresponding liabilities of both the parties and its impacts on both parties’ legal rights as well. This piece of paper presents a law-case analysis in relation to the main elements of contract including offer, acceptance and breach of contract. This paper analyzes whether a person, who entered in to contract and unknowingly breached the contents, will be legally rightful to claim and the other party will be legally liable for it. Anthony kept his laptop value d $3000 in a cloak room while he visited a casino. When he gave it to the cloak room, he was given a document. He signed on the bottom half of the document and top half has been given to him. He noticed that the bottom half of it has writing below the area identified for his signature, but he didn’t read it. He placed the top half of the document in his pocket and was lost while walking around the casino. When he claimed his laptop from the cloak room, he was told that his laptop has already been taken by somebody else. The writing, which he hasn’t read while signing, was stating that â€Å"The casino takes no responsibility for any loss incurred by the person(s) depositing goods into this cloak room whether by any act or omission of the casino, its employees or agents†. There has been a valid contract between Anthony and cloak room, including offer and acceptance. Anthony has accepted that cloak room is not responsible for any loss due to his mistake. While bot h these parties entered in to the contract, Clock room offering the safe-custody service and Anthony accepting it, clock room put a condition and Anthony signed on it, without carefully noticing what in it. The legal perspectives of this case will be detailed below: Case Analysis The elements of the law of contract The contract usually consists of basic three elements, offer and acceptance, consideration and intention to enter in to the legal relation between the parties1. There is no valid contract unless there are agreements between two or more persons. Offer and acceptance between two or more parties make a legal contract. Consideration is that each party in the contract has agreed to do some thing on behalf of the other. Normally speaking, it is the price one pays or agrees to pay to the other for the bargain. As its third element, the contract would be valid only if both the parties have intended to enter in to the contract while they entered2. When it comes to the case of Anth ony and Cloak room, it can be found that there has been a valid contract between both the parties. Cloak room has agreed that they will keep his Laptop valued $3000 until he demands. There were offer and acceptance between them too. Cloak room offered their service of keeping things in safe custody and Anthony accepted it for a certain consideration. Both the parties were in true intention to enter in to this legal contract as well. The contract between Anthony and Cloak room was therefore merely legally valid and genuine. According to the contract, Anthony must get back his laptop on his request. But, he didn’t get it back due to that he missed the document and that has been used by some one else to collect his laptop. During the contract being made, cloak room has put a condition that he must bring the document back to claim his belongings and he signed on the contract. His signature was legally an acceptance of the contract as well as the

Arabian Nights :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  The Arden production of The Arabian Nights should have included a story or two about a Demon like those included in the novel by Husain Haddawy. By including these types of stories they could incorporate magic and demons into the play. There are many interesting ways that they adapter could portray magic and the appearance of demons. The Story of the Merchant and the Demon from the novel tells of this wealthy merchant who travels from town to town selling goods. On one trip he rode for many days and then stopped to rest under a walnut tree. He got something to eat out of his bag and began to throw the pits of the dates left and right. Then this old demon arrived and pulled out his sword to kill the merchant. Asking the demon why he wanted to kill him, the demon replied that the merchant had killed his son when he threw the date pit and it hit him in the head. The merchant began to weep and mourn his family and his wife and children. (Haddawy p.18) He then began to recite verses and after he was finished and stopped crying, the demon said again that he must kill the merchant as the merchant had killed his son. The merchant then begged the demon for time to say his good byes to his family and his wife and his kids. The demon agreed to give the man one year to return only after the merchant swore as God as a witness . When the merchant returned home and told of his troubles to his wife and children they all mourned. He than wrote his will, divided his property, discharged his obligations to people, left bequests and gifts, distributed alms, and engaged reciters to read portions of the Quran in his house. Then he summoned legal witnesses and in their presence freed his slaves and slave-girls, divided among his elder children their shares of the property, appointed guardians for his little ones, and gave his wife her share according to her marriage contract. (Haddawy p. 19) As the year came to an end, the merchant tearfully said his good byes and traveled to the orchard exactly one year later. As he was waiting under the tree for the demon, an old man walked by with a deer and asked why he was sitting in the orchard which is filled with demons and devils.

Model analysis of Perfume Extract Terrier and Baby Grenouille Essay

Paragraphs Synopsis: this extract reveals both the character of Terrier and reveals his response to Grenouille as a baby. Through omniscient narration, we share his feelings and physical responses to the child in his arms. His early rapture quickly turns to revulsion and this analysis will examine the ways that Suskind constructed his characters and our response. 1. The first description of the babe, small†¦red†¦twitched sweetly Our first response to the baby is almost protective, he is described as sweet and small and we can visualize a tiny innocent baby held in the arms of a protector, a man of God, a kind man with strong values. He is â€Å"a normal citizen†¦.who had taken a †¦warm and fragrant wife† This insistence upon smell links us to our emotional response throughout the extract. The act of smelling and the use of our senses conveys his response to the baby and the romantic idyllic life he was fantasizing about. 2. Terrier indulges in a fantasy, changing his role from that of a monk to a normal man, a father and protector Terrier’s character is constructed by what he is thinking and how he responds to the baby. Through the use of third person omniscient point of view, we see his rapturous response to this lost child, this sweet babe, who is so dependent on his protection. For a moment he is swept up into a fantasy of a real life, which in turn reveals to us his inner torment, torn between a demanding God and church rules and the normality and warmth of family life â€Å"Terrier felt his heart glow with sentimental cosiness†. 3. The use of language positions us in the present, as the action takes place. Through the use of baby talk we respond to his actions † poohpoohpoohpeedooh†¦.The thought of it made him feel good.† Terrier’s clumsy yet sincere attempts to cuddle the child are revealed through language † poohpoohpoohpeedooh†¦.The thought of it made him feel good.† We feel for him and his lost chances. At the same time, this glowing description of his feelings is in stark contrast to the end of the extract. It sets us up to expect a loving, positive outcome. The shock of his final response makes us resist the appeal of the so called sweet babe at the end. 4. â€Å"Then the child awoke.† The babe is now called a child. It has lost its innocent appeal, its dependence and cuteness is replaced by a growing sense of unease. It is described in animalistic terms, â€Å"Its nose awoke first†¦It sucked air in and snorted it back out† | Our warm response to Terrier and the child changes slowly yet drastically from this point on. The babe is renamed the child and through language it is transformed into an inquisitive demanding animal like creature†Its nose awoke first†¦It sucked air in and snorted it back out†. The child is no longer a beautiful desirable babe, it is now ugly † the child’s dull eyes squinted into the void, the nose seemed to fix on a particular target,† This makes Terrier feel like he is the intended target and begins to foreshadow his growing discomfort and disillusionment. 5. The description of the child is gross: â€Å"The eyes†¦oyster grey and creamy opal white covered with a †¦.slimy film† Instead of being sweet and red the child is now described as having â€Å"The eyes†¦oyster grey and creamy opal white covered with a †¦.slimy film†. The reader is revolted by the physical description. We can perceive a picture of an ugly, blinded mole like child, who squints, sniffs and targets Terrier. The reader can share in his appalled response as the child awakens and behaves in a rodent like manner. Thereby destroying his fantasy and making his protection unnecessary and indeed threatening his spiritual and psychological well being. 6. The use of language is fairly modern yet set in an 18th C setting. Suskind uses modern expressions and language to create the character of Grenouille. An example of this is † poohpoohpoohpeedooh†, and the almost scientific description of : â€Å"The eyes†¦oyster grey and creamy opal white covered with a †¦.slimy film† which create an immediacy and a sensory perception of the child. 7. â€Å"The nose seemed to fix on a particular target†¦he himself†¦was that target.† Terrier’s growing sense of unease foreshadows his rejection of the child as he thinks, â€Å"The nose seemed to fix on a particular target†¦he himself†¦was that target.† This ominous description of Terrier’s growing panic makes us feel extremely uncomfortable. He appears to be an ignorant man, we are modern readers, yet Suskind has managed through the use of sensory images to make us feel uncomfortable and to empathise with Terrier. 8. Irony as tiny is juxtaposed with fear The description of the child’s nose, waking, seeking, targeting is both similar to the unfolding of a carnivorous flower and a predator. Ironically, the juxtaposition of the use of ‘Tiny† with fear adds to our growing sense of horror and revulsion. † Tiny wings of flesh†¦tiny holes in the child’s face†¦create an eerie suction†¦the child saw him with its nostrils† this use of description as the child wakes up, coupled with Terrier’s imaginative response positions the reader to understand his response and to share his opinion of the seemingly innocent child/monster in his arms. 9. Metaphor carnivore and death As the child’s face is compared metaphorically with a carnivorous plant similar to a Venus fly trap, we see how Suskind has objectified Grenouille. He is an it, not a person, an anonymous being, semi human, semi animal. A predator who is seeking to cling to Terrier like an incubus, to devour him. His panic stricken response is a natural response to danger. Through punctuation we can see his fear â€Å"smelling at him shamelessly, that was it!† the use of exclamation marks emphasizes his fear and anger. His changing tone foreshadows his rejection. Through the use of language Terrier creates an image of the child as the ‘Other’ an alien, threatening to his dogmatic view of normality and romance view of the role that children should play in the world. 10. metaphor death Terrier becomes convinced that the child is going to kill him, â€Å"Using its nose to devour something whole†¦It was establishing his scent!† At this stage, I felt that Terrier was exaggerating, yet the repetition of his imaginative response grew on me and I felt a sense of revulsion towards this child also. Grenouille appears to be hunting the man who out of the goodness of his heart saved him. From this moment, our response to him becomes negative, wary, revolted by his physical description regardless of the illogic of it all. 12 Like a rape Terrier’s response becomes similar to that of a rape, an intensive personal invasion which cannot be avoided, â€Å"His most tender emotions, his filthiest thoughts lay exposed†. He can no longer accept that this is an innocent child. He feels invaded, tainted by corruption and victimized, all by this child. 13. Structure Terrier no longer felt safe, ‘ Gone was the homey thought that this be his own flesh and blood†¦idyll of father and son and fragrant mother†. He regarded the babe/child/it as a creature a non human being A threat to his spiritual and physical wellbeing â€Å"A strange, cold creature lay there on his knees, a hostile animal†¦ he would have hurled it like a spider from him.† Terriers final rejection of Grenouille was significant on many levels. This may have been the only chance of a normal upbringing or real affection lost. It creates a Gothic like fear of the unknown, the rejection of people who do not fit in or conform. There is a gap between the values of the church dogma and the rights of the individual as this child is not a person, it becomes a monster in the eyes of the monk. The reader is encouraged to support Terrier’s decision to reject the child, yet with the advantage of a modern upbringing, it seems inhuman to totally abandon an innocent child regardless of how strange they look or behave. At this stage the beginning is juxtaposed with the ending. The idyllic father/son image is destroyed and a spider/rodent like child has emerged from the cocoon of our literary expectations. Conclusion Suskind’s text introduces both characters, themes and conflicts. We see the emergence and transformation of Grenouille’s character, like a butterfly he is transformed from a baby to a spider. Our response changes from empathy to horror. His eventual fate is set by this earlier abandonment on so many levels.

Adapting Communicative Language Teaching Approach to...

1. Introduction With the development of market economy, China is accelerating its steps to join the world family in commerce and cultural partnership. With the recent accession to the WTO, the long-awaited Olympic Games in Beijing, China has made learning English a national priority. English, with its unique status, has been taught in China for more than 100 years. Today, English is becoming more and more popular. It is a compulsory course for all Chinese students from primary school to university. Clearly it is relatively easy to demonstrate the importance of English in current China. This essay intends to argue that to achieve success in English learning for Chinese students the methods of teaching must be reconsidered. Therefore this†¦show more content†¦(2) This method rejects mother tongue in English teaching. It only sees the disadvantages of mother tongue, but never makes use of mother tongue to facilitate students’ comprehension. (3) After learning English for a long time, some students may understand simple oral English but not complicated sentences and have poor grammar skills. (4) The class size should be small in using this method. So this method is just suitable to teach English beginners, and cannot be fully applied in the large country—China. 2.3 Audio-Lingual Approach This English teaching method puts listening and speaking in the first place. It uses sentence pattern as the base of teaching and tries to avoid mother tongue in class. When using this method in learning English, students should first listen and then speak. After a long time practice, students can automatically express what they had heard. Because this method relies on repetition and drills, the main limitations are: (1) It over emphasizes the mechanical practice and ignores students’ English skills training and learning flexibility. (2) This method focuses too much on the language structure and ignores the meaning of the language, so students’ reading and writing abilities are poor. 2.4 Communicative Language Teaching Approach (CLT) In the early 1990s, a new English teaching method was introduced to China—Communicative Language Teaching Approach. This method emphasizes how to use language as a media to communicate. TeachersShow MoreRelatedThe Task Based Language Teaching Approach1673 Words   |  7 PagesMy reflective autobiography By Lun Peng (Gloria) 1. Introduction The Task-Based Language Teaching Approach (TBLT) has been China’s promoted teaching method since 2001. As a novice teacher, I used a standard process which I learned from a mandatory training course on TBLT organized by teacher educators in Beijing, China. During the first two months of adapting TBLT into my teaching, I came across three major challenges: unmotivated students, little acquisition of forms and individual differences betweenRead MoreExploring Corporate Strategy - Case164366 Words   |  658 Pagesalso over 33 classic cases on the Companion Website. These are a selection of cases from recent editions of the book which remain relevant for teaching. The case studies are intended to serve as a basis for class discussion and not as an illustration of either good or bad management practice. They are not intended to be a comprehensive collection of teaching material. They have been chosen (or speciï ¬ cally written) to provide readers with a core of cases which, toge ther, cover most of the main issues

Various Forms of Marketing Communication - Free Essay Example

Sample details Pages: 8 Words: 2323 Downloads: 9 Date added: 2017/06/26 Category Marketing Essay Type Research paper Did you like this example? INTRODUCTION The marketing concept is all about achieving corporate goals by meeting and exceeding customer needs better than the competition. The way to do this is for companies to consider what value they are proposing to offer to their customers and once this decision is made, decide how to communicate this message to their customers/marketplace (Fahy Jobber, 2012). It is considered that there are 3 main elements to the marketing communication mix: tools, media and messages (Baines Fill, 2014). Don’t waste time! Our writers will create an original "Various Forms of Marketing Communication" essay for you Create order This essay is concerned with the outline and critique of the first two of these, tools and media. TOOLS The range of techniques or tools for communication is called the promotional mix: advertising, sales promotion, public relations, personal selling, direct marketing and online promotion (Jobber Ellis-Chadwick, 2013). Whilst marketing as a subject places a lot of emphasis on the promotional mix, research looking at the influence of promotional mix on the sales turnover of an organisation faced with strong competitors indicated that promotional mix only influenced sales by 25% of the change And other factors such as the product itself, pricing and distribution accounted for the larger 75% (Sunday Bayode, 2011). Advertising A paid form of non-personal communication about an organisation and its products (Dibb, et al., 2012, p. 495). Advertising is generally a mass marketing communication technique as its non -personalised message means that it can be aimed at a wide audience. Its key characteristics are that it can help build awareness because it can reach a wide audience. Also, depending upon the media used to advertise, it can create a strong brand position and it can support the sales effort because it raises awareness. However, by its very nature it is impersonal and as such cannot answer specific questions. Further to this, it has limited ability to close a sale as this normally requires an additional interaction over and above the ad itself. There are strong and weak theories of advertising (Baines Fill, 2014). The strong theory assumes that advertising can increase sales for a brand and for a product within that brand, and the weak theory assumes that consumers are driven by habit rather than exposure to advertising communications. Clearly these are two extremes and the reality is that the effectiveness or otherwise of advertising lies somewhere along the scale and is influenced by other factors apart from simply brand or habit. In marketing, it is considered that advertising decisions are those that are most affected by cultural differences and as such it can be extremely challenging to get the right blend of advertising and sales promotion effort (Ghauri Cateora, 2014). Sponsorship and celebrity endorsements are also forms of advertising. Growing interest in celebrities today has led to an increasing use of celebrities in brand and product advertising. Some target markets look to identify closely with their celebrity idols and as such many companies believe that celebrities are particularly useful for targeting a specific market. Evidence suggests however, that campaigns featuring celebrities are not necessarily any more successful than those which use som e other form of creativity to capture a consumer but that the use of celebrities can have an impact on brand and reputation based on their own behaviours (Pringle, 2004), so whilst some research suggests that they do not create as much value as might be thought, other research certainly points to the damage that can be caused by negative publicity surrounding celebrities (Thwaites, et al., 2012). Sales Promotions Sales promotions offer incentives such as competitions and special offers to consumers to try to stimulate a purchase (Fahy Jobber, 2012). These can provide a quick boost to sales but the effects may only last for a short while during the promotional activity and overuse may damage brand image as it can create quality concerns or leave the consumer not believing in the value of the product. Public Relations Public relations provides the opportunity to communicate information without paying for it directly. It is considered to be highly credible because the message is coming from a third party. Depending upon where the publicity is, it can result in higher readership than advertising placements but it does mean that there is loss of control of the content (Jobber Ellis-Chadwick, 2013). In research looking at the use of public relations in FMCG businesses in the UK which traditionally utilise advertising and sales promotion using publicity rather than public relations, it was found that public relations appeared to be gaining in emphasis and expenditure in the firms interviewed for the research (Kitchen, 1993). The research however, was unclear as to the effectiveness of the increased use. Personal Selling This is oral selling directly with the purchaser (Fahy Jobber, 2012). The key characteristics of this type of communication is that it is interactive so questions can be answered and concerns addressed immediately. Because it is a verbal communication, the approach can be adapted depending upon the customer needs. This personal aspect also means that relationships can be established and as such it can have longer lasting effects in regards to follow on sales and complimentary items. Personal selling obviously lead to sales closure but it is costly and time consuming. Direct Marketing Direct marketing encompasses all the communications tools that enable a marketer to deal directly with targeted customers (Dibb, et al., 2012, p. 501). This includes direct mail, telemarketing, responsive TV, door to door and the internet. This is deemed to be the fastest growing communication tool largely as a result of the internet growth (Dibb, et al., 2012). Direct marketing communication can be personalised and its effectiveness can be easily and quickly measured. It is possible to build a relationship through contact and therefore ensure ongoing sales and it is not visible to competitors. However, it is slow and the response rates are often low and it can create annoyance and frustration in consumers if it is incorrectly targeted. Online Promotion/Digital Promotions This is the promotion of products to consumers and businesses through digital media channels (Jobber Ellis-Chadwick, 2013, p. 514). It offers the following key characteristics: ability to reach global audiences with ease, highly measurable, interactive and although not quite as quick as personal selling as it can nonetheless be very rapid and it is easy to adapt, change and react. It can however, be a significant cost to develop an appropriate website and there are security risks to consider. It is also transparent for competitors to see but most companies today however, do have a website that is a key element in their marketing efforts (Mohr, et al., 2010). MEDIA There are a number of classes of media including broadcast which encompasses television and radio, print which is the press and magazines and digital such as the internet. There are other classes such as out-of-home, in-store and other such as cinema and exhibitions but these other classes are secondary in nature as they are more limited in the audience they reach or are able to target (Baines Fill, 2014). Broadcast Television and radio offer the opportunity to reach mass audiences. It is often considered to be expensive but due to the large mass that can be reached it is a relatively low cost and given that it is visual and/or sound based the communications can be effectively brought to life in order to convey the marketing message. Both television and radio can tell stories and appeal to emotions which is more difficult to do with print based media. Broadcast television can demonstrate the product in use but once advertised it cannot be referred to again by the consumer unlike print which can be kept. There are increasing threats to the effectiveness of television advertising today as people are able to use their recording technologies to avoid watching ads. At the same time improvements in digital technologies mean that costs are falling and so even television broadcast can begin to be tailored to smaller audiences who can be targeted by geographical area or special interest groups (Jobb er Ellis-Chadwick, 2013). There are clear signs that television networks are beginning to pay more attention to the viewer complaints about the extent of advertising with many networks such as CBS, Fox, MTV and cable TV in general now showing either lower minutes per hour in ads or the growth in minutes per hour slowing down. This will increase the cost of advertising as there will be less time and space available but it may improve the effectiveness of the ads as the reduced volume may allow consumers to consider those that they do see more thoroughly (Wall Street Journal, 2007). Radio broadcast is clearly sound limited but as such is most effective in communicating factual information and it can be targeted by paying for advertising at specific times of the day. Furthermore, its effectiveness has increased with digital technology which can now allow listeners to view some limited information in their digital displays while the ad is running. Print Print consists largely of newspapers and magazines and is considered to be effective at delivering messages to target audiences (Baines Fill, 2014). Pictures can help show off a product or demonstrate its use as well as words to describe the product and its benefits. It does give control to the consumer in that they can determine how long they want to read the information for. Again though, this is a changing medium as the increase in tablet use means that press is now also delivered digitally allowing for some of the printed information to then be developed into full digital marketing using click through technologies (Jobber Ellis-Chadwick, 2013). Digital Digital media includes the internet, online marketing, wireless, mobile and interactive television. Digital media allows the opportunity for a two way communication. It allows a business to gain feedback and interact with the customer. Digital interactions are high speed, low cost and usually have great clarity. Because space and time in other media channels such as television or print are limited, cost can increase as demand for the space and time increases but space is unlimited on the internet and as such costs per contact with customers actually falls as more and more customers are reached. Within each type of media, the decision on which tool to utilise still needs to be determined. Advertising can clearly use all 3 but they each offer different advantages and disadvantages from a marketing perspective. Digital is relatively cheap compared to broadcast and print as well as being more flexible in that it is easier to update quickly to respond to changes. Internet adverts can also incorporate games and entertainment which is more difficult with regular broadcast and not possible with print. Because internet adverts can be interactive they can also be more personalised and they can be location based. They can advertise something by accessing the location of consumers and targeting them very specifically. Many companies already do this by pinging to mobile phones in the area that the customer is in. The biggest setback to internet advertising is that consumers can view them as intrusive. Pop-ups suffer more consumer complaints than other types of advertising, internet or other (Baines Fill, 2014). Furthermore, research comparing old and new media channels in respect of their attributes and to determine effectiveness found that the traditional broadcast and print channels were still perceived by consumers, including younger consumers, as more reliable and trustworthy in their messaging (Danaher Rossiter, 2011). Further research supports that by Dan aher Rossiter referred to above, in concluding that the most effective advertising channels are the traditional media of television and direct mail and that although these are still the most expensive, the expense appeared to be worthwhile. Radio was found to be consistently effective whereas online display ads were consistently ineffective (Danaher Dagger, 2013). CONCLUSION This is a rapidly changing environment for businesses and their consumers. Some believe that successful companies will engage customers through omnichannel retailing: a mashup of digital and physical experiences (Rigby, 2011). The world today is an offers a wide range of easily accessible information for consumers and businesses and it is easy to imagine how ideas and interactions can lead to greater success for businesses if they can find the right balance to address the consumers and deliver to their expectations. Each marketing tool and media channel has advantages and disadvantages and the reality is that effective marketing should look to an appropriate combination of the promotional mix delivered via a range of media to ensure that it makes the right offer to consumers using the most effective method to deliver its message. References Baines, P. Fill, C., 2014. Marketing. 3rd ed. Oxford: Oxford University Press. Danaher, P. J. Dagger, T. S., 2013. Comparing the Relative Effectiveness of Advertising Channels. Journal of Marketing Research, 50(4), pp. 517-534. Danaher, P. J. Rossiter, J. R., 2011. Comparing perceptions of marketing communication channels. European Journal of Marketing, 45(1/2), pp. 6-42. Dibb, S., Simkin, L., Pride, W. M. Ferrell, O. C., 2012. Marketing: Concepts Strategies. 6th ed. Andover: Cengage Learning EMEA. Fahy, J. Jobber, D., 2012. Foundations of Marketing. 4th ed. Maidenhead: McGraw-Hill Education. Ghauri, P. N. Cateora, P., 2014. International Marketing. 4th ed. Maidenhead: McGraw-Hill Education. Jobber, D. Ellis-Chadwick, F., 2013. Principles and Practice of Marketing. 7th ed. Maidenhead: McGraw-Hill Education. Kitchen, P. J., 1993. Public Relations: A Rationale for Its Development and Usage within UK Fast-moving Consumer Goods Firms. European Journal of Ma rketing, 27(7), pp. 53-75. Mohr, J., Sengupta, S. Slater, S., 2010. Marketing of High-Technology Products and Innovations. 3rd ed. New Jersey: Prentice Hall. Pringle, H., 2004. Celebrity Sells. 1st ed. Chichester: Wiley. Rigby, D., 2011. The Future of Shopping. Harvard Business Review, 89(12), pp. 64-75. Sunday, A. Bayode, B., 2011. Strategic Influence of Promotional Mix on Organisation Sale Turnover in the Face of Strong Competitors. Management Marketing Craiova, Issue 1, pp. 67-76. Thwaites, D., Lowe, B., Monkhouse, L. L. Barnes, B. R., 2012. The Impact of Negative Publicity on Celebrity Ad Endorsements. Psychology Marketing, 29(9), pp. 663-673. Wall Street Journal, 2007. Marketing Media. Wall Street Journal (eastern Edition), p. B.2.